Six months ago, if someone wanted to find information about Jiu-Jitsu training in Lincoln, it was virtually impossible. Our advertising was primarily by word of mouth. A lengthy Google search would not readily reveal that Roseberry's is the premier school in Lincoln to learn Jiu-Jitsu.
My goal was to get our school's name out there so that people could easily find us and see what we do. So far, I think it's working. A quick Google search will provide numerous links to our blog and YouTube channel.
Our blog is now hosted under the name, www.TheJiuJitsuFighter.com. It rolls off the tongue and it's easier to say and remember than Hombu Dojo Jiu-Jitsu Home Page. When you want to tell people how to find information about our classes, you can simply tell them to go to TheJiuJitsuFighter(dot)com. TheJiuJitsuFighter is also our YouTube channel name and Flickr (photo site) name. The blog, videos and photos all have links to each other, so if someone clicks on a Google search result for one of these sites, they can find their way to one of the others.
I'll continue to work on improving our marketing and presenting all of this in a professional manner. If any of you have any ideas, suggestions or critiques, let me know. As we're still in the early stages of development, now is the time to make any necessary changes.
Conan
8/18/08
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